PlasticFreeLand is a walk-through of what’s already possible. Created by A Plastic Planet, this physical showcase brings together pioneering brands, breakthrough materials and scalable innovations that prove one bold truth: a world without plastic is not a distant ambition. It’s already here.

Across fashion, footwear, packaging, filtration and everyday essentials, PlasticFreeLand demonstrates a radically different way of making things — one that works with nature rather than against it. From plant-based materials and fibre-based bottles to microplastic capture and compostable apparel, every solution on display is commercially viable and available today.

The installation opens with a challenge to one of the most plastic-dependent sectors of all: clothing.

Community Clothing, a UK-based social cooperative, presents sportswear made entirely from natural organic cotton, stitched with cotton thread and finished with natural rubber elastic. Manufactured 100% in UK factories, these garments stand in direct opposition to the synthetic-heavy sportswear industry — and unlike conventional activewear, they are fully compostable at end of life.

Footwear follows, another category rarely associated with circularity. SOLK, a Swiss-engineered footwear brand, showcases shoes designed within a biocircular system from the outset. Made using chrome-free German leather, natural rubber soles and bio-based linings, SOLK shoes are intended for industrial composting. The brand tackles a long-ignored issue: most modern shoes are constructed from complex mixes of plastics and adhesives that cannot be recycled or safely disposed of.

PlasticFreeLand also confronts one of plastic pollution’s most hidden threats: microplastics.

MATTER, a filtration technology company, presents a device capable of capturing up to 97% of microplastics from washing machine wastewater — down to particles as small as 10 microns — before they reach rivers and oceans. Designed according to Cradle to Cradle principles, more than 97% of the product itself is recyclable, offering a rare example of system-level thinking applied to everyday pollution.

Single-use packaging is reimagined throughout PlasticFreeLand, starting with bottles.

Developed by The Bottle Collective in partnership with Pulpac, Dry Moulded Fibre bottles are made from at least 90% renewable pulp fibres. They can be recycled through existing paper recycling streams, achieving over 85% fibre recovery, while delivering a low-carbon, scalable alternative to plastic and glass.

For food packaging, TERRAMTECH introduces 100% plant-derived, bio-based coatings that match plastic’s performance for oil, grease, oxygen and moisture barriers — without the environmental cost. Fully compostable and biodegradable at end of life, the coatings demonstrate that performance does not need to come at the expense of planetary health.

PlasticFreeLand dispels the myth that natural materials can’t perform under pressure.

YULEX presents plant-based natural rubber materials designed to replace neoprene and elastane. Used in wetsuits, outdoor gear and technical apparel, YULEX foam and YULASTIC fibres deliver equivalent stretch, durability and performance — while reducing raw-material carbon footprints by approximately 80–95% compared to fossil-based synthetics.

The journey concludes with the products we use every day.

SEEP, a B Corp-certified cleaning brand, showcases natural, microplastic-free cleaning essentials made entirely from sustainably sourced, compostable or endlessly recyclable materials with no single-use plastics anywhere in the system.

PlasticFreeLand showcases the possibility and progress that’s already happening. Together, these brands prove that a plastic‑free world isn’t a sacrifice, a luxury or a dream. It’s a choice we can make right now.

Experience PlasticFreeLand at the Rethinking Materials Summit.