Anna Zhenova
Anna runs Green Rose Chemistry, an independent consultancy she founded in 2019 to supply expertise for the sustainable chemical transition. She advises on technical aspects of green chemistry as well as high-level strategy work informed by her experience across sectors and value chains. She has collaborated with the BBIA, Pioneer Group, and Green Alliance to shape the concept of the biomass hierarchy, and is involved in work with the European Commission to shape chemical substitution strategy. Anna’s academic background is in solvents, polymers, and green chemistry, but she has worked on topics from packaging to environmental toxicology and is always interested in new approaches to sustainability.