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Efrat Friedland
Co-founder,
POSITIVE PLASTICS
With over 20 years in materials consultancy and a background in industrial design, Efrat Friedland is the founder of materialscout, a Munich-based consultancy that helps market leaders create value through sustainable, circular, and innovative material solutions. materialscout specializes in materials research and sourcing, processing technologies, regulations, consumer trends, emotional attachment, and end-use applications, bridging the gap between the materials and creative industries. She is also Co-founder of Positive Plastics, a toolbox and platform that fosters a more informed and balanced perspective on plastics as an essential material. Their curated sample kits showcase innovative, commercially available recycled, bio-based, and bio-composite polymers, all suitable for injection moulding in durable applications such as consumer electronics, home appliances, sports gear, automotive interiors, and accessories. Continuously exploring new and existing material solutions, she is dedicated to driving positive impact with minimal footprint.
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