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Helen Bird
Head of Materials Systems Transformation,
WRAP
Helen Bird is Head of Material System Transformation and is responsible for WRAPs award winning voluntary agreements across plastics and textiles. Since 2005 WRAP has led voluntary commitments with a history of rapid transformation, tackling some of the planets biggest environmental challenges. Within Helen's team are the technical experts who develop the evidence and strategies of the voluntary agreements, working in tandem with a team of passionate business account managers to ensure rapid action where it matters most. And while business activity is at the heart of the commitments, it is supported by WRAPs work on citizen behaviour change, local authority services and government policy. Helen has always been passionate about sustainability and has worked in the circular economy field for more than 15 years, and at WRAP for more than a decade. She has a track record of convening stakeholders from across the value chain to achieve a shared objective. Many in the industry will be familiar with Helen as the driving force behind The UK Plastics Pact. Prior to settling in the field of sustainability, Helen held marketing roles, including in the food manufacturing sector.
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