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Hugo Adams
Hugo Adams is the CEO of Kelpi, a leader in sustainable biomaterials with a seaweed-based coating for paper and card which replaces fossil fuel plastics in packaging for food, drink, and toiletries.
Before Kelpi Hugo spent 27 years in the consumer goods, FMCG and retail industries in a variety of senior commercial, marketing and business development roles. He has launched, scaled and expanded brands, products and markets for The Body Shop, Kraft Foods, Dyson, Marks and Spencer and Superdry. Most recently he was the CEO of two retail businesses and throughout his career has developed and grown a passion for sustainable, ethical companies.
With Kelpi he is now working with industry leading scientists and entrepreneurs, as well as some of the world’s largest brands and global packaging partners to launch Kelpi’s unique coatings at scale in early 2026.
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