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James Carnes
Strategic Advisor to CEO,
PUMA
James Carnes is an Innovator, Brand Strategist, and Executive Advisor born and raised near Detroit, Michigan. He graduated from the University of Michigan in 1995 with a degree in Industrial Design and after many years as Creative Director at adidas, James became Head of Brand Strategy, tasked with outlining the brand’s competitive advantage for both 2020 & 2025 strategies and driving leadership in sustainability. In 2021 Carnes started brand consulting, recently joining PUMA as Strategic Advisor to the CEO.
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