Sebastian Munden, CBE, is Chair of the global board of trustees for WRAP. He has over 30 years’ experience in the fast-moving consumer products industry, creating strong competitive brands with commercial success while addressing wider responsibilities to society and the planet.

He is also Chair of the Board of Directors for the non-profit organisation UK Packaging PRO. Created by industry, UK Packaging PRO will help shape a packaging system that works better for people, planet and producers by ensuring industry’s insights, focus and energy are reflected in the UK's packaging recycling scheme.

Sebastian is co-author of Sustainable Advertising: how advertising can support a better future with Matt Bourn, shortlisted for Business Book of the Year 2025, and Global Chair for Ad Net Zero, the advertising industry’s programme to support net zero ways of working and the promotion of more sustainable behaviours, products, and services.

He was chief executive of Unilever UK & Ireland until 2022. With 32 years’ experience in FMCG, Sebastian was head of Unilever’s global marketing operations and held senior roles across Europe and America.