Pivot or perish? The decisions that shaped a materials business
The original plan meets commercial reality. Progress, setbacks, and difficult decisions can change both a materials business's direction and its next opportunity. A returning innovator shares the decisions that changed course, and the signals that tell you when to hold firm and when to pivot.
• What has changed in the business since it last appeared at this summit?
• Which decisions changed its direction, and why?
• What progress and setbacks have followed, and what comes next?