Fireside Chat // Unlocking the Potential of Paper-Based Flexible Packaging in Emerging Markets

28 Apr 2026
Main Stage
  • When can paper-based flexible packaging meaningfully reduce small-format plastic pollution in high-leakage markets, and where is its impact strongest?
  • What conditions must be in place for responsibly designed paper-based flexible packaging to deliver environmental benefits at scale?
  • How can coordinated innovation accelerate progress on performance, cost, and scalability to make this a viable solution?
Host
Laura Smith
Laura Smith, Project Lead - ELLEN MACARTHUR FOUNDATION
Speakers
Pablo Costa
Pablo Costa, Global Vice President for Packaging - UNILEVER