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Paperisation in Packaging: Market Momentum, Innovation, and Strategic Adoption
- How are global regulations, evolving brand strategies, and rising environmental pressures - from consumer expectations to NGO scrutiny and anticipated policy shifts - driving the shift from plastic to paper and shaping regional adoption trends?
- How do consumer perception, market demand, and corporate R&D investments influence the growth of fibre-based alternatives in key sectors such as food, beverage, and personal care?
- Which innovations in hybrid papers, barrier coatings, biodegradable linings, and AI-supported design balance functionality, recyclability, operational challenges, responsible sourcing, and end-of-life outcomes - particularly in use cases where leakage is likely?
- How can paperisation - including the development and scaling of paper bottles - avoid regrettable substitutions, support circular recycling systems, and address ecosystem, social, and resource sustainability challenges?
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